ProWine Shanghai 2026 — 2026th Edition
📍 Shanghai, Shanghai — Shanghai New International Expo Centre (SNIEC)
📅 10 Nov 2026 – 12 Nov 2026
Official fair website ↗Updated on 22 Aug 2026 · ⏱ 1 min read
About this fair
ProWine Shanghai 2026 is confirmed for 10–12 November at the Shanghai New International Expo Centre. Messe Düsseldorf presents it as one of China’s leading professional platforms for wine and spirits, connecting producers, importers, distributors, retail and horeca. It is valuable for market analysis, distribution and premium packaging; if the objective is importing into Spain or Portugal, excise duty, labelling, registrations and alcohol regulations must be reviewed before closing the operation.
Most in-demand products
Wine, sparkling wine, spirits, premium beverages, packaging, accessories, import services, distribution and horeca solutions.
Sources and verification
- Data reviewed on: 23 Aug 2026
- Official event source: ProWine Shanghai / Messe Düsseldorf Shanghai ↗
Is this trade fair worth visiting?
✓ Yes
Yes, especially if you source Food & Beverages, Hospitality & Foodservice, want to compare samples in person or negotiate with several manufacturers in a few days.
— Not necessarily
Probably not if your product belongs to a different sector than Food & Beverages, Hospitality & Foodservice, you already have verified suppliers and only need repeat orders, or the potential volume does not justify the trip.
Tips for visitors
Before agreeing a purchase, calculate excise duty, VAT, transport, temperature-control requirements and distributor margin. Verify producer registration, analysis, label, lot, origin, alcohol content and trademark rights in the destination market.
Location and what's nearby
Quick guide to Shanghai
What to see
The Bund
Riverside promenade with views of the Pudong skyline
Shanghai Tower / Oriental Pearl Tower
Iconic Pudong observation decks
Yu Garden
Classical Chinese garden in the old town
Nanjing Road
The city's main pedestrian shopping street
Getting around
Shanghai has one of the world's largest metro networks. SNIEC is mainly served via Longyang Road/Huamu Road and NECC via East Xujing/National Exhibition and Convention Center, depending on the entrance. The Maglev links Pudong Airport with Longyang Road in about eight minutes; continue from there by metro or taxi.
On local networks in mainland China, some international services may be restricted or unavailable. If you rely on them for work, prepare a connectivity solution that complies with current rules before travelling and do not depend on a single app. Hong Kong operates under a different internet regime.
Most used apps
Before your trip
How I can help you with this fair
Going to visit this fair? I'll support you in supplier negotiations, act as your interpreter, and handle upfront verification so you don't go in blind.
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