CBB 2026 — China Brew China Beverage — 2026th Edition
📍 Shanghai, Shanghai — Shanghai New International Expo Centre (SNIEC)
📅 12 Oct 2026 – 15 Oct 2026
Official fair website ↗Updated on 22 Aug 2026 · ⏱ 1 min read
About this fair
CBB 2026, China Brew China Beverage, takes place from 12 to 15 October at the Shanghai New International Expo Centre. It is a B2B technology fair for beverages, brewing, dairy, liquid foods and packaging, with more than 900 exhibitors and an organiser forecast of over 60,000 visitors. For importers of machinery and production lines, it allows comparison of process equipment, filling, labelling, inspection, packing, automation and water-treatment systems in one venue. The real value lies in analysing the complete line and its integration, not just an isolated machine. Before purchasing, require a layout, utilities and consumption data, guaranteed speed, supported formats, FAT, installation, spare parts and after-sales service.
Most in-demand products
Beer and beverage equipment, liquid processing, filling, blow moulding, labelling, inspection, packaging, automation, water treatment, CIP and line components.
Sources and verification
- Data reviewed on: 22 Aug 2026
- Official event source: China Brew China Beverage (CBB) ↗
- Secondary source: drinktec / Messe München ↗
Is this trade fair worth visiting?
✓ Yes
Yes, especially if you source Food & Beverages, Packaging, Industrial Machinery, want to compare samples in person or negotiate with several manufacturers in a few days.
— Not necessarily
Probably not if your product belongs to a different sector than Food & Beverages, Packaging, Industrial Machinery, you already have verified suppliers and only need repeat orders, or the potential volume does not justify the trip.
Tips for visitors
Request a line proposal based on the actual product, viscosity, temperature, formats, real speed, yield, utility consumption and acceptance conditions. Include FAT, critical spare parts, installation, training and remote support in the negotiation.
Location and what's nearby
Quick guide to Shanghai
What to see
The Bund
Riverside promenade with views of the Pudong skyline
Shanghai Tower / Oriental Pearl Tower
Iconic Pudong observation decks
Yu Garden
Classical Chinese garden in the old town
Nanjing Road
The city's main pedestrian shopping street
Getting around
Shanghai has one of the world's largest metro networks. SNIEC is mainly served via Longyang Road/Huamu Road and NECC via East Xujing/National Exhibition and Convention Center, depending on the entrance. The Maglev links Pudong Airport with Longyang Road in about eight minutes; continue from there by metro or taxi.
On local networks in mainland China, some international services may be restricted or unavailable. If you rely on them for work, prepare a connectivity solution that complies with current rules before travelling and do not depend on a single app. Hong Kong operates under a different internet regime.
Most used apps
Before your trip
How I can help you with this fair
Going to visit this fair? I'll support you in supplier negotiations, act as your interpreter, and handle upfront verification so you don't go in blind.
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