East China Fair (ECF) — 34th Edition
📍 Shanghai, Shanghai — Shanghai New International Expo Centre (SNIEC)
📅 1 Mar 2026 – 4 Mar 2026
Official fair website ↗Updated on 8 Jul 2026 · ⏱ 1 min read
About this fair
One of China's largest regional fairs, jointly organized by nine eastern provinces and cities, focused on apparel, home textiles and gifts.
Most in-demand products
Apparel, home textiles, decorative gifts, everyday consumer goods.
Sources and verification
Is this trade fair worth visiting?
✓ Yes
Yes, especially if you source Consumer & Home Goods, Textiles & Fashion, want to compare samples in person or negotiate with several manufacturers in a few days.
— Not necessarily
Probably not if your product belongs to a different sector than Consumer & Home Goods, Textiles & Fashion, you already have verified suppliers and only need repeat orders, or the potential volume does not justify the trip.
Tips for visitors
It's a fair heavily geared toward Chinese regional distribution, with a good presence of mid-sized factories willing to export in moderate volumes.
Location and what's nearby
Quick guide to Shanghai
What to see
The Bund
Riverside promenade with views of the Pudong skyline
Shanghai Tower / Oriental Pearl Tower
Iconic Pudong observation decks
Yu Garden
Classical Chinese garden in the old town
Nanjing Road
The city's main pedestrian shopping street
Getting around
Shanghai has one of the world's largest metro networks. SNIEC is mainly served via Longyang Road/Huamu Road and NECC via East Xujing/National Exhibition and Convention Center, depending on the entrance. The Maglev links Pudong Airport with Longyang Road in about eight minutes; continue from there by metro or taxi.
On local networks in mainland China, some international services may be restricted or unavailable. If you rely on them for work, prepare a connectivity solution that complies with current rules before travelling and do not depend on a single app. Hong Kong operates under a different internet regime.
Most used apps
Before your trip
How I can help you with this fair
Going to visit this fair? I'll support you in supplier negotiations, act as your interpreter, and handle upfront verification so you don't go in blind.
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