Hangzhou Global New E-Commerce Expo — 18th Edition
📍 Hangzhou, Zhejiang — Hangzhou International Expo Center
📅 8 Mar 2026 – 10 Mar 2026
Official fair website ↗Updated on 10 Jul 2026 · ⏱ 1 min read
About this fair
A fair dedicated to cross-border e-commerce and commercial live-streaming, held in Alibaba's home city. It brings together over 2,000 exhibitors of food, fashion, health, home goods and livestreaming equipment.
Most in-demand products
Food and beverages, fashion, health and wellness, home goods, livestreaming equipment and technology.
Sources and verification
Is this trade fair worth visiting?
✓ Yes
Yes, especially if you source E-commerce & Retail, want to compare samples in person or negotiate with several manufacturers in a few days.
— Not necessarily
Probably not if your product belongs to a different sector than E-commerce & Retail, you already have verified suppliers and only need repeat orders, or the potential volume does not justify the trip.
Tips for visitors
If your business relies on marketplaces or you're launching livestreaming sales, this fair is designed exactly for that.
Location and what's nearby
Quick guide to Hangzhou
What to see
West Lake (西湖)
UNESCO World Heritage Site, China's most iconic landscape
Lingyin Temple
One of China's largest and oldest Buddhist temples
Hefang Street
Historic shopping street with traditional architecture and local crafts
China National Silk Museum
Dedicated to the history of silk
Getting around
Hangzhou's metro has a station near the Hangzhou International Expo Center. It's only 45 minutes by high-speed rail from Shanghai, so you can combine both cities in one trip.
On local networks in mainland China, some international services may be restricted or unavailable. If you rely on them for work, prepare a connectivity solution that complies with current rules before travelling and do not depend on a single app. Hong Kong operates under a different internet regime.
Most used apps
Before your trip
How I can help you with this fair
Going to visit this fair? I'll support you in supplier negotiations, act as your interpreter, and handle upfront verification so you don't go in blind.
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