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China Beauty Expo Shanghai 2027 — CBE

📍 Shanghai, Shanghai — Shanghai New International Expo Center (SNIEC)

📅 12 May 2027 – 14 May 2027

Official fair website ↗

Updated on 12 Sep 2026 · ⏱ 1 min read

About this fair

China Beauty Expo Shanghai 2027 (CBE) will be held from 12 to 14 May 2027 at Shanghai New International Expo Center. The official organiser publishes these dates for its beauty platform covering brands, personal care, makeup, professional beauty, ingredients, OEM/ODM, packaging and machinery.

Most in-demand products

Cosmetics, skincare, makeup, fragrance, personal care, professional beauty, OEM/ODM, ingredients, packaging, pumps and valves, machinery and equipment.

Sources and verification

Is this trade fair worth visiting?

✓ Yes

Yes, especially if you source Consumer & Home Goods, Packaging, Pharmaceuticals & Health, want to compare samples in person or negotiate with several manufacturers in a few days.

— Not necessarily

Probably not if your product belongs to a different sector than Consumer & Home Goods, Packaging, Pharmaceuticals & Health, you already have verified suppliers and only need repeat orders, or the potential volume does not justify the trip.

Tips for visitors

CBE Shanghai is not the same event as CIBE Guangzhou. For EU imports, screen manufacturers for cosmetics documentation, GMP/ISO where relevant, product files, ingredients and their ability to support European regulatory assessment.

Registration & entry

Open official registration ↗

Location and what's nearby

Quick guide to Shanghai

What to see

🌆

The Bund

Riverside promenade with views of the Pudong skyline

🌆

Shanghai Tower / Oriental Pearl Tower

Iconic Pudong observation decks

🏛️

Yu Garden

Classical Chinese garden in the old town

🛍️

Nanjing Road

The city's main pedestrian shopping street

Getting around

Shanghai has one of the world's largest metro networks. SNIEC is mainly served via Longyang Road/Huamu Road and NECC via East Xujing/National Exhibition and Convention Center, depending on the entrance. The Maglev links Pudong Airport with Longyang Road in about eight minutes; continue from there by metro or taxi.
On local networks in mainland China, some international services may be restricted or unavailable. If you rely on them for work, prepare a connectivity solution that complies with current rules before travelling and do not depend on a single app. Hong Kong operates under a different internet regime.

Most used apps

D
DiDiBook a taxi/ride-hailing
A
Amap (高德地图)GPS navigation
W
WeChat PayWidely used mobile payment; compatible international bank cards can be linked
A
AlipayWidely used mobile payment; supports international cards and transport services
M
Meituan (美团)Delivery and bookings
1
12306Official rail and high-speed train tickets for intercity travel
See the full Shanghai guide →

Before your trip

How I can help you with this fair

Going to visit this fair? I'll support you in supplier negotiations, act as your interpreter, and handle upfront verification so you don't go in blind.

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