ProWine Hong Kong 2027 — 2027th Edition
📍 Hong Kong, Hong Kong (SAR) — Hong Kong Convention and Exhibition Centre (HKCEC)
📅 10 May 2027 – 12 May 2027
Official fair website ↗Updated on 22 Aug 2026 · ⏱ 1 min read
About this fair
ProWine Hong Kong 2027 is confirmed by Messe Düsseldorf for 10–12 May 2027 at the Hong Kong Convention and Exhibition Centre. The event connects international wine and spirits producers with importers, distributors, retail and horeca buyers across Asia. It is more focused on distribution and market access than manufacturing in China, but it has strategic value for companies seeking Asian channels, premium packaging ideas and professional contacts in Hong Kong.
Most in-demand products
Wine, sparkling wine, spirits, premium beverages, accessories, packaging, distribution, import services and horeca solutions.
Sources and verification
- Data reviewed on: 23 Aug 2026
- Official event source: ProWine Hong Kong / Messe Düsseldorf China ↗
Is this trade fair worth visiting?
✓ Yes
Yes, especially if you source Food & Beverages, Hospitality & Foodservice, want to compare samples in person or negotiate with several manufacturers in a few days.
— Not necessarily
Probably not if your product belongs to a different sector than Food & Beverages, Hospitality & Foodservice, you already have verified suppliers and only need repeat orders, or the potential volume does not justify the trip.
Tips for visitors
If you are seeking suppliers or distribution in Asia, clearly separate importer, distributor and agent roles. Protect the brand, define territory and channels, set minimum performance objectives and review regulation and taxation in each market before granting exclusivity.
Location and what's nearby
Quick guide to Hong Kong
What to see
Victoria Peak
Hong Kong's most famous viewpoint, overlooking the whole bay
Temple Street Market
Night market for goods and street food
Avenue of Stars
Waterfront promenade facing the island's skyline
Mong Kok
Wholesale shopping district (electronics, fashion, street markets)
Getting around
The MTR is the backbone of local transport. For HKCEC, Exhibition Centre station on the East Rail Line provides the most direct access; Wan Chai is also within walking distance. AsiaWorld-Expo has its own Airport Express station beside the airport. Google Maps, WhatsApp and international cards work normally, while an Octopus card remains useful for transport and small payments.
Most used apps
Before your trip
How I can help you with this fair
Going to visit this fair? I'll support you in supplier negotiations, act as your interpreter, and handle upfront verification so you don't go in blind.
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