CTE China Toy Expo 2026 — Shanghai — 2026th Edition
📍 Shanghai, Shanghai — Shanghai New International Expo Centre (SNIEC)
📅 21 Oct 2026 – 23 Oct 2026
Official fair website ↗Updated on 22 Aug 2026 · ⏱ 1 min read
About this fair
CTE China Toy Expo 2026 is confirmed for 21–23 October at Shanghai New International Expo Centre. Organised by the China Toy & Juvenile Products Association, it runs alongside CKE, CLE and CPE. CTE focuses on toys, hobbies, collectibles, smart and educational toys, electronic toys, outdoor products, games, plus materials and service suppliers. Figures published for the combined Four-Expo-in-One format are deliberately not assigned to CTE alone.
Most in-demand products
Art toys and collectibles, hobby and die-cast, plush and dolls, smart, educational and electronic toys, board games, RC, outdoor, festive products, materials, components, design and testing.
Sources and verification
- Data reviewed on: 23 Aug 2026
- Official event source: China Toy & Juvenile Products Association (CTJPA) ↗
Is this trade fair worth visiting?
✓ Yes
Yes, especially if you source Toys, Baby & Kids, want to compare samples in person or negotiate with several manufacturers in a few days.
— Not necessarily
Probably not if your product belongs to a different sector than Toys, Baby & Kids, you already have verified suppliers and only need repeat orders, or the potential volume does not justify the trip.
Tips for visitors
For the EU, request EN 71/REACH documentation and any other rules applicable to the toy type, plus traceability and technical files. Electronics, batteries, connectivity or AI may trigger additional obligations before tooling and packaging approval.
Registration & entry
Location and what's nearby
Quick guide to Shanghai
What to see
The Bund
Riverside promenade with views of the Pudong skyline
Shanghai Tower / Oriental Pearl Tower
Iconic Pudong observation decks
Yu Garden
Classical Chinese garden in the old town
Nanjing Road
The city's main pedestrian shopping street
Getting around
Shanghai has one of the world's largest metro networks. SNIEC is mainly served via Longyang Road/Huamu Road and NECC via East Xujing/National Exhibition and Convention Center, depending on the entrance. The Maglev links Pudong Airport with Longyang Road in about eight minutes; continue from there by metro or taxi.
On local networks in mainland China, some international services may be restricted or unavailable. If you rely on them for work, prepare a connectivity solution that complies with current rules before travelling and do not depend on a single app. Hong Kong operates under a different internet regime.
Most used apps
Before your trip
How I can help you with this fair
Going to visit this fair? I'll support you in supplier negotiations, act as your interpreter, and handle upfront verification so you don't go in blind.
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