CCBEC 2026 — China (Shenzhen) Cross Border E-commerce Fair — 2026th Edition
📍 Shenzhen, Guangdong — Shenzhen World Exhibition & Convention Center (Bao’an)
📅 16 Sep 2026 – 18 Sep 2026
Official fair website ↗Updated on 22 Aug 2026 · ⏱ 1 min read
About this fair
CCBEC 2026, the China (Shenzhen) Cross Border E-commerce Fair, is confirmed for 16–18 September at Shenzhen World Exhibition & Convention Center in Bao’an. The fair connects manufacturers, sellers, marketplaces, logistics companies and cross-border e-commerce service providers. The organiser estimates 80,000 square metres and 1,500 exhibitors; these figures are kept as forecasts rather than presented as final results. For an importer it is particularly valuable for locating products, suppliers and international-market solutions in a single visit.
Most in-demand products
Consumer goods, home, electronics, fashion, sports, hardware, beauty, pet, packaging, POD, e-commerce platforms, logistics, payments and cross-border services.
Sources and verification
- Data reviewed on: 23 Aug 2026
- Official event source: CCBEC / Messe Frankfurt ↗
Is this trade fair worth visiting?
✓ Yes
Yes, especially if you source Consumer & Home Goods, E-commerce & Retail, want to compare samples in person or negotiate with several manufacturers in a few days.
— Not necessarily
Probably not if your product belongs to a different sector than Consumer & Home Goods, E-commerce & Retail, you already have verified suppliers and only need repeat orders, or the potential volume does not justify the trip.
Tips for visitors
Do not confuse a service company with a manufacturer. For physical products, verify business licence, factory address, main category, capacity, MOQ, certifications and sample; for logistics, request the route, Incoterm, insurance and contractual responsible party.
Registration & entry
Location and what's nearby
Quick guide to Shenzhen
What to see
Huaqiangbei
The world's largest electronics market, thousands of suppliers in a single district
Window of the World
Theme park with replicas of famous landmarks
Shenzhen Bay Park
Waterfront promenade with views of Hong Kong
OCT-LOFT
Former industrial district converted into an art and design area
Getting around
Shenzhen's metro is modern and covers the whole city, including the border area with Hong Kong (Luohu/Futian station). Crossing into Hong Kong by metro plus border control takes about 45-60 minutes.
On local networks in mainland China, some international services may be restricted or unavailable. If you rely on them for work, prepare a connectivity solution that complies with current rules before travelling and do not depend on a single app. Hong Kong operates under a different internet regime.
Most used apps
Before your trip
How I can help you with this fair
Going to visit this fair? I'll support you in supplier negotiations, act as your interpreter, and handle upfront verification so you don't go in blind.
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