Ended

East China Fair (ECF) — 34th Edition

Name: East China Fair (ECF) — 34th Edition
Start: 2026-03-01
End: 2026-03-04
Location: Shanghai New International Expo Centre (SNIEC)

📍 Shanghai, Shanghai — Shanghai New International Expo Centre (SNIEC)

📅 1 Mar 2026 – 4 Mar 2026

Consumer & Home GoodsTextiles & Fashion

Official fair website ↗

Updated on 8 Jul 2026

About this fair

One of China's largest regional fairs, jointly organized by nine eastern provinces and cities, focused on apparel, home textiles and gifts.

Most in-demand products

Apparel, home textiles, decorative gifts, everyday consumer goods.

Tips for visitors

It's a fair heavily geared toward Chinese regional distribution, with a good presence of mid-sized factories willing to export in moderate volumes.

Location and what's nearby

Quick guide to Shanghai

What to see

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The Bund

Riverside promenade with views of the Pudong skyline

🌆

Shanghai Tower / Oriental Pearl Tower

Iconic Pudong observation decks

🏛️

Yu Garden

Classical Chinese garden in the old town

🛍️

Nanjing Road

The city's main pedestrian shopping street

Getting around

Shanghai has the world's longest metro network; almost every fair venue (SNIEC, NECC) has its own station. The Maglev train connects Pudong Airport to the city in 8 minutes.
In mainland China, Google, Gmail, WhatsApp and Instagram aren't accessible without a VPN arranged before you travel (it can't be installed once you've arrived). Hong Kong doesn't have this restriction.

Most used apps

DiDiBook a taxi/ride-hailing

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Amap (高德地图)GPS navigation

WeChat PayEssential mobile payment

AlipayAlternative mobile payment

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Meituan (美团)Delivery and bookings

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TLSX3O

See the full Shanghai guide →

Before your trip

Calculator

Calculate your real margin before negotiating at this fair

Landed cost, duties and break-even point in seconds.

Open the calculator →Cluster map

Discover Shanghai's industrial cluster

The country's logistics, financial and fashion hub. Fewer factories of its own, but the entry point for many trading companies.

See the full cluster →

Glossary

Terms you'll hear on the show floor

How I can help you with this fair

Going to visit this fair? I'll support you in supplier negotiations, act as your interpreter, and handle upfront verification so you don't go in blind.

Supplier search and verification On-site support and interpreting at the fair Custom sourcing / private label Paperwork, verification and scam protection

Request a free consultation at TuSocioEnChina.com →