SIAL China — International Food and Beverage Fair
📍 Shanghai, Shanghai — Shanghai New International Expo Centre (SNIEC)
📅 18 May 2026 – 20 May 2026
Updated on 5 Jul 2026
About this fair
One of Asia's largest food innovation exhibitions, connecting global food and beverage brands with distributors and importers.
Most in-demand products
Meat, dairy, beverages, condiments, gourmet products.
Tips for visitors
A good entry point if you want to explore importing private-label Chinese food (tea, spices, snacks) to Europe.
Location and what's nearby
Quick guide to Shanghai
What to see
The Bund
Riverside promenade with views of the Pudong skyline
Shanghai Tower / Oriental Pearl Tower
Iconic Pudong observation decks
Yu Garden
Classical Chinese garden in the old town
Nanjing Road
The city's main pedestrian shopping street
Getting around
Shanghai has the world's longest metro network; almost every fair venue (SNIEC, NECC) has its own station. The Maglev train connects Pudong Airport to the city in 8 minutes.
In mainland China, Google, Gmail, WhatsApp and Instagram aren't accessible without a VPN arranged before you travel (it can't be installed once you've arrived). Hong Kong doesn't have this restriction.
Most used apps
Before your trip
Calculate your real margin before negotiating at this fair
Landed cost, duties and break-even point in seconds.
Open the calculator →Cluster mapDiscover Shanghai's industrial cluster
The country's logistics, financial and fashion hub. Fewer factories of its own, but the entry point for many trading companies.
See the full cluster →How I can help you with this fair
Going to visit this fair? I'll support you in supplier negotiations, act as your interpreter, and handle upfront verification so you don't go in blind.
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