Hangzhou Global New E-Commerce Expo — 18th Edition
📍 Hangzhou, Zhejiang — Hangzhou International Expo Center
📅 8 Mar 2026 – 10 Mar 2026
Updated on 10 Jul 2026
About this fair
A fair dedicated to cross-border e-commerce and commercial live-streaming, held in Alibaba's home city. It brings together over 2,000 exhibitors of food, fashion, health, home goods and livestreaming equipment.
Most in-demand products
Food and beverages, fashion, health and wellness, home goods, livestreaming equipment and technology.
Tips for visitors
If your business relies on marketplaces or you're launching livestreaming sales, this fair is designed exactly for that.
Location and what's nearby
Quick guide to Hangzhou
What to see
West Lake (西湖)
UNESCO World Heritage Site, China's most iconic landscape
Lingyin Temple
One of China's largest and oldest Buddhist temples
Hefang Street
Historic shopping street with traditional architecture and local crafts
China National Silk Museum
Dedicated to the history of silk
Getting around
Hangzhou's metro has a station near the Hangzhou International Expo Center. It's only 45 minutes by high-speed rail from Shanghai, so you can combine both cities in one trip.
In mainland China, Google, Gmail, WhatsApp and Instagram aren't accessible without a VPN arranged before you travel (it can't be installed once you've arrived). Hong Kong doesn't have this restriction.
Most used apps
Before your trip
Calculate your real margin before negotiating at this fair
Landed cost, duties and break-even point in seconds.
Open the calculator →Cluster mapDiscover Zhejiang's industrial cluster
Small commodities and costume jewelry (Yiwu is the largest wholesale market in the world), textiles and hardware components.
See the full cluster →How I can help you with this fair
Going to visit this fair? I'll support you in supplier negotiations, act as your interpreter, and handle upfront verification so you don't go in blind.
Related fairs
China Ningbo International Stationery Fair
Ningbo · Zhejiang
25 Mar 2026 – 27 Mar 2026
Yiwu Gifts, Fashion and Household Goods Expo
Yiwu · Zhejiang
16 May 2026 – 18 May 2026
LEATHER & SHOE-TECH — Feria de Cuero y Calzado de Wenzhou — 29ª edición
Wenzhou · Zhejiang
20 Aug 2026 – 22 Aug 2026
